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What is the effect of commercialization on strength training?
2011-07-15 11:01:32
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Commercial interest came into play, as they always do. Because the exercise business became a big business with mass marketing, there was money to be made – big money – by getting out-of-shape, unathletic types through the door as fast as possible. To do that, gym owners discouraged heavy lifting to make gyms appealing for the average trainee instead of scary and intimidating.
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